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Selling for £10m and feeling poorer.

Why so many founders feel less secure a year after the sale than the year before it, and what the first twelve months should look like instead.

Luke and Anick · · 47 min to watch · 9 min to read

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The episode, in writing

The money arrives on a Tuesday. By the Friday, most of the people we work with have stopped looking at it. A year later, many of them describe feeling less secure than they did when the business was still theirs.

That is not ingratitude. It is arithmetic meeting identity. The business was an income, a status and a reason to get up; the sale replaced all three with a single number that only ever seems to go down.

The number feels smaller than it is

A business throws off cash every month. A pot of money does not, unless you ask it to, and asking feels like spending capital. So founders hoard, then worry, then make the one decision they never would have made as owners: a hurried one.

Nobody tells you that selling the business is also resigning from your own life.

What the first year should look like

Do almost nothing for ninety days. Work out what a year of your life actually costs. Then decide what the money is for, in that order, before anyone shows you a portfolio.

What we would do

Pay yourself a salary from the proceeds, on a set date, from day one. It sounds trivial. It is the single change that most often turns “poorer” back into “free”.

Full transcript

The timestamped, searchable transcript is published with the episode.

Next in this chapter

The day the money lands

44 min

The monthly letter

The Brief

A letter from Luke and Anick on the first Sunday of the month: what changed, what it means, and what we would do. Nothing to buy, no follow-up call, and you can leave with one click.

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